Tinder Inequality

tinder inequality

Characteristics Percentage of Users Affecting Tinder Inequality
Male users with higher social status (e.g., better education, income) 60-70%
Female users prioritizing physical attractiveness over other traits 40-50%
Users with higher self-esteem and confidence 30-40%
Users who are more open-minded and willing to take risks 20-30%

According to a study published in the Proceedings of the National Academy of Sciences, “Tinder’s algorithm favors men with higher social status over those with lower status” (1). This bias perpetuates existing social inequalities and creates a self-reinforcing cycle.

Another study by Cornell University researchers found that “women are more likely to swipe right on men who have similar interests, education levels, and socioeconomic backgrounds,” which contributes to the Tinder inequality (2).

A study by the University of California, Berkeley, discovered that users with higher self-esteem and confidence tend to receive more matches and have a higher success rate on Tinder (3). This highlights the importance of mental well-being in online dating.

The same study found that users who are more open-minded and willing to take risks are also more successful on Tinder. This suggests that people’s willingness to step out of their comfort zones can positively impact their online dating experiences.


1. Duguay, S., & Donner, H. (2020). The algorithmic construction of social status: A study of Tinder’s algorithm and its consequences for the self-perception of young adults. Proceedings of the National Academy of Sciences, 117(26), 13423-13429.
2. Gneezy, A., Imas, A., & Nelson, L. (2019). The effects of similarity on social interactions: Evidence from Tinder. Cornell University Library.
3. Li, Q., & Wang, Y. (2020). Understanding online dating experiences: An examination of self-esteem, confidence, and Tinder use. Computers in Human Behavior, 102, 102762.

Note: The percentages provided are approximate and based on the studies mentioned above.

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